Sprint Business wanted to create a disruptive campaign about the latest mobile technology – as they’ll be on the forefront of the roll-out this technology for mass usage – they wanted to become the go-to spot for gaining knowledge about 5G, it’s capabilities and it’s use cases. For this we created the internet’s most useful corner when it comes to 5G. It combines digital experiences with glossaries, use case libraries and even documentary series to encapsulate the topic.
All this backed by a huge media coverage which brought to life a crazy amount of online banner ads, articles, social media promotion materials and video content as well. My role was to define a disruptive visual language within Sprint’s brand and direct the expansion of this language to cover every material in the campaign – to achieve a seamless campaign look and feel besides taking care of an immaculate user experience on the website itself.
In addition we felt the need of adding a few accent colours and gradients to be able to stretch the brand a little further.
For this we have went back to the basics and relied on the base definitions of these capabilities, and we did a sprint specifically for creating mood-boards for these.
Our copywriters have worked with Sprint to define use cases and translate them to an easily digestible story.