AB Tasty is a customer experience optimisation company. They help brands build better user experiences and unlock new levels of possibilities, faster, by specific user testing methodologies.
This is a visual route concept, which was created in cooperation with Animade, and the client went with a different, more conventional direction, however I wanted to give a peak into some of my branding work with this piece.
Year
2019
Role
Design Lead
Client
AB Tasty
A million ways
to get to B
Drag
Concept
A company’s journey from A to B by testing and iterating on their product/service/solution
In this concept I created a literal visual representation for strip back the goal of the testing methodologies used at AB Tasty. It’s a fun visual route which combines illustration with clean copywriting while constantly showcasing the journey where AB Tasty is a valuable partner.
